F4LPlus: Win more clients and grow your business

F4LPlus simplifies the way consumers find lawyers and makes it easier for lawyers to win exactly the work they are looking for.

Find out how we've re-imagined legal marketing.

Making lead generation work for you

We are currently working with firms on the first phase of this launch across Greater Manchester and Merseyside.

In just over a month, more than 33,000 people have visited the online platform to compare providers of conveyancing, Wills and probate services. From this, we have generated more than 5,500 quotes worth over £3.2 million on behalf of the firms taking part in the trial.

Choose the legal enquiries you want

Choose the specific leads you want. We'll only send you the types of legal enquiries you select.

Consumers choose 3 firms to talk to

Consumers then shortlist 3 firms they want to engage with based on their profile, price and feedback.

Convert them into paying clients

Once shortlisted, we'll charge you credits and connect you with the prospective client to win the work.

Receive the work you want

With F4LPlus, you choose your credits package - Bronze, Silver or Gold - and are only charged when you're shortlisted and contact details are exchanged. The credits charged will vary based on the value of work being quoted for. There are no additional joining fees, ongoing membership or hidden costs.

What's more, you tailor your profile so you receive exactly the type of work you're looking for - either locally or nationally. You'll receive enquiries from consumers ready to act who have chosen you to talk to.

Vetting taking too long?

Do you find that vetting your leads and providing quotes takes away from the time you could be spending on live matters?

Lacking a reliable lead source?

Are you looking for a reliable source of qualified leads that suit your business requirements and convert into paying clients?

Do you want more control?

Do you want to be in control of the type of lead you receive, the client’s location and how much you want to charge them?

You can quote on it

F4LPlus captures the information you need to send instant quotes, saving you answering questions and chasing for information.

1 million leads and counting

First4Lawyers has generated over 1 million leads over the last 16 years and has a reputation for delivering quality time after time.

Putting you in control

We’ll only send you the leads you want by area of law, location and value of business. You choose the type and volume of leads you want.

Vetting taking too long?

Do you find that vetting your leads and providing quotes takes away from the time you could be spending on live matters?

You can quote on it

F4LPlus captures the information you need to send instant quotes, saving you answering questions and chasing for information.

Want a reliable lead source?

Are you looking for a reliable source of qualified leads that suit your business requirements and convert into paying clients?

1 million leads and counting

First4Lawyers has generated over 1 million leads over the last 15 years and has a reputation for delivering quality time after time.

Do you want more control?

Do you want to be in control of the type of lead you receive, the client’s location and how much you want to charge them?

You have full control

We’ll only send you the leads you want by area of law, location and value of business. You choose the type and volume of leads that you want.

An innovative approach

Hear from some of our panel firms about working with First4Lawyers:

Start receiving the leads you want

Listening to consumer needs

F4LPlus will help law firms find new business because it has been built based on genuine consumer demand.

In 2023, the Legal Services Consumer Panel found that only 66% of consumers found it easy to compare price when looking for legal services, while reputation remained the most important factor for consumers. F4LPlus allows consumers to compare the things they consider important.

Backed by user research

Our research shows consumers want to shop around and compare solicitors before deciding, but they find it difficult to do so.

Addresses user concerns

We’ve also found that consumers want to compare firms online – but without the fear of being bombarded by sales calls and emails.

Gives users what they want

Consumers want to understand a firm’s reputation and expertise, how much a service might cost and whether a firm is conveniently located.

"I wish I had a comparison website to compare prices and services. It would’ve saved me a lot of time. I thought there was a gap in the market there."

Conveyancing Consumer

Book your demo now

F4LPlus – Key features

Receive qualified leads

Get access to qualified leads you might not normally reach in existing markets – and only pay for enquiries you’re shortlisted for. We use AI technology to present solicitors matching the consumer’s needs to optimise the chances of converting.

Simple enquiry management

Created by our in-house development team, our online platform allows for simple management of enquiries, including the ability to contact consumers without calling them. You can track and monitor your return on investment with our reporting suite.

You're in control

You set the volume and location of enquiries you want to receive, and tailor quotes to users’ specific requirements. You’re also in control of your brand presentation, as you can take advantage of reviews and testimonials to demonstrate your expertise.

Start receiving leads today

If you are in Greater Manchester or Merseyside and want to join the platform, just get in touch.

Looking for another location or legal service? Then we are happy to demonstrate in more detail how it works and how you can register your interest.

At First4Lawyers we have a proven track record for delivering high-quality, well-vetted, valuable leads.

We can help you maximise your marketing budget, delivering consistently excellent results with a demonstrable return on investment.

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