Measurable marketing for legal professionals

We specialise in delivering qualified leads across personal injury, clinical negligence, housing disrepair and conveyancing. Our services help firms scale efficiently, reducing the time spent on prospecting, enabling them to focus on client service.

We utilise an omni-channel marketing strategy, including TV advertising, social media, SEO, and PPC, to drive potential clients to our website or legal services team. These enquiries are then vetted to ensure they meet eligibility criteria before being passed to your firm.

We adapt our approach to maintain lead quality to reflect the work type, using a combination of smart online pre-qualification through to building in the human touch to ensure our legally trained legal services team, lead by an experienced solicitor, assess enquiries through a rigorous vetting process. This ensures our firms receive relevant, high-quality enquiries to boost their caseloads, enabling focus on growing their brand and delivering excellent client experiences.

Our services are tailored to meet the specific needs of each legal area, ensuring firms receive relevant and high-quality enquiries. Our approach is designed to optimise conversion rates and provide firms with leads to build their caseloads for their specialist legal services. Our legal services team, overseen by an experienced personal injury solicitor Jacqueline Busby, vet all personal injury and clinical negligence claims. Meanwhile, services such as conveyancing and HDR are rigorously vetted to our exacting high standards to ensure all pertinent information about the client’s needs are captured – and in the case of conveyancing, consumers actively select to speak to your firm based on your profile and experience.

Unlike many providers now owned by law firms, First4Lawyers stands apart from other lead generation providers due to our commitment to independence and fairness. Our independence means we ensure every lead is fairly and equitably distributed to our panel firms with no cherry-picking or in-house prioritisation. While the market has seen increased consolidation, with lead generators merging with law firms, we remain focused on delivering high-quality, unbiased enquiries to support the growth of our partners.

This depends on the lead type. Details can be sent directly via email for follow-up – and we’re also flexible in providing API integration, meaning leads can be delivered directly into your CRM or client management system. We also support the possibility to transfer the claimant on a phone call in real time. Whatever your preference, our onboarding team will work with you to support your needs.

Our panel firms consistently see increased client acquisition, improved ROI and a stronger market presence. We're confident that our services will help your firm grow sustainably and profitably and can talk through typical conversion rates and ROI levels for different areas of law depending on your requirements.